Bold strokes

On every piece of work where possible, whether it’s film titles or branding, Dean and I like to research, adapt and draw our own typefaces. The reason is it’s fun. It also makes for an individually designed font that is unique to the subject.

Now is Good is no exception. Dean has gone to town on this, by creating a bold stroke logo and a complete alphabet using a good old pot of emulsion and his worn out tin of Caran D’ache!

This natural brush stroke works well over our title sequence, which we will reveal and illustrate to you later.

Now is Good

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